We love stunts. And fast food chains love a good publicity stunt.
Back in 2016, one location of Burger King in Queens, NYC decided to pull a stunt—dressing up like the ghost of McDonald’s! Troll level? 100.
This BK branch stepped on another level by pulling a holiday prank with its competitor. Filled with extra white sheets to make it look like a ghost, it also pulled striking red eyes and yellow eyebrows to complete the package. Still on brand! Yes, we know.
In a particularly snarky move, the chain’s marquee even reads, “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.”
Trolling and pranking on an extra level is the real deal for BK. Well, late on it became the talk of the town. Pranking has never been this great—in between patties and sesame bun.
On the other side, it seems that trolling and pranking became part of every brand’s norm.
Soda giant PepsiCo executed a similar Halloween stunt a few years ago, releasing promotional images of its cans draped in Coca-Cola capes. The tagline on the campaign read, “We wish you a scary Halloween!”
It appears that mocking the competition may be a common theme among major brands looking to stage an epic joke for the holiday. The scale of this New York Burger King’s exploit just makes it scary good.
