There came a time when there’s a rise of K-pop stars endorsing and becoming luxury brand ambassadors.
Is it because of the era and K-pop generation that made it happen?
K-pop continues to dominate mainstream media all over the world and we are not complaining.
THE GLOBAL TREND
The immediate shift of this trend is booming with all praises and sales not only here in Asia but worldwide.
The K-pop industry and the artists were so powerful that it made fans and new fans crazy—and this might be one factor: stardom.
PANDEMIC EFFECT
Though that is considered as one, this pandemic is really one of the greatest factors as to why the sudden shift happens. The markets are all closed, people have limited time to move and travel, and everything is hard work and is costly.
Greater China Region became the market since the pandemic hit that’s why it’s a strategy to put the presence of Asian ambassadors to attract more market and audience. It became a driving force and it was success for it was boosting sales.
Some K-Pop stars and the brands they endorse:
ROSE OF BLACKPINK (YVES SAINT LAURENT)
SEHUN OF EXO (DIOR MEN)
SEULGI OF RED VELVET (SALVATORE FERRAGAMO)
IU (GUCCI)
