Logos are important. It defines the company and it is your visual identity.
Logo design and brand identity are the key successes for a business to grow—concepts that are interconnected, always meeting in the middle.
After tons of thinking whether to redesign or change the logo of your brand completely, think of the impact it will give. 2022 is the year of rebranding—brands from different industries shift from one design to another, brands rebrand for them to introduce themselves for the second time around. That’s how you’re going to define impact for sure.
Logos are the symbols for you to be recognized. The colors, the texts, and all the factors inside which makes it memorable and lasting.
Here are some logo redesigns from varying industries:
The new icon represents a simpler camera and colors in gradient form. They changed to put emphasis on users’ photos and videos rather than the app itself.
From a polaroid-looking camera to a very chic one, this caters to the new generation of users because it was such a sight to see looking at the colors pink, purple, and orange in almost tie-dye hues. It does really stand out.
STARBUCKS
Siren is Starbucks’ front. The company decided to redesign celebrating its 40th anniversary. There are some few modern twists that put more blacks other than the green—but it’s still Starbucks. The old logo had the wordmark circling the mermaid/siren while at present, the wordmark is nowhere to be found.
Starbucks needs no introduction. It sells well and know its market and redesigning the logo just add to its appeal. Their color scheme changed. The decision aligns the design with a current minimalistic background that is fit in the current design trends.
Google redesigned its logo to align a modern brand impression. A lot of brands are shifting and considering the transition from a detailed label to a more minimalistic approach because it’s everyone’s cup of tea.
Google dropped the shading and the primary colors stand out and became brighter. Truly, incorporating a minimalist design is a very powerful move.
MASTERCARD
Credit business is a big business that thrives well on big industries too. In order to keep your customers and potentials hook, you redesign. You offer them something that is subtle but very recognizable—that is Mastercard’s attempt while they’re on the go redesigning their logo.
It now looks clean compared to the old one. Most credit business brands have a typography in their logos and a lot already shifted. Mastercard is very easy to recognize as it has striking colors of orange and red. Colors in symbols are sometimes the most effective way to win your logo.
AIRBNB
Airbnb’s current logo is the symbol of belonging. It’s like coming home to a place where you meet the standards of having this much-needed vacay.
They redesigned their logo as a way of communicating with the people across cultures. They wanted to incorporate a sense of community and ownership within people that could also have a distinct knowledge of this clique the moment you see it. It’s a simple illustration with colors in cute pink.
COCA-COLA
Coca-Cola is one of most recognizable brands in the world. This is company who takes their PR to another level of interesting and at the same time fun. Coca-Cola’s logo brought impact to all people in all industries putting up with the same palette for attraction.
It’s a very smart move because this brand has total of 12 redesigns already and they never stopped improving. The present logo redesign allows the company to stay to its culture while transitioning to hop on to the trends. It is more minimalistic, something that keeps up the brand spirit while embracing change within comfort.
CONCLUSION
Every company needs a refresh. It’s a good way to reflect how far you’ve come throughout this year because change is constant and it wouldn’t hurt if you’ll comply a little.
It’s kind of scary but the results will bring you peace, and will even bring you to places. It doesn’t necessarily have to be a major change because a little tweak or a little addition of colors might be the answer to all that.
