What makes an advertising so effective is when random people and potential customers remember your name. Names are very important—it does not only hold your identity as a brand, but holds you as the person you are and as part of the community.
You name is your front line. Your brand name signifies on how you stand in the market. It’s the first thing your customers will encounter, leaving them an impression on what to expect. Yes, visuals also play a huge role in making the business sell, but so does language. Words are too powerful and shouldn’t take for granted.
Here are ways on how people will remember you brand name:
ESTABLISH AN IDENTITY
Before coming up with a name out of the blue, you have to properly brainstorm brand names. Dig up to all ideas presented on the table about the mark you want to leave on your customers. Hit the right humor connected to your brand’s mission and vision.
MAKE IT AS SIMPLE AS POSSIBLE
You don’t want people to give your brand hilarious nicknames that may hurt your ego. You should at least keep it simple and classy, but strong. Make it look like a name and not a design that will make it look like a logo. So, you have to do research on what symbols to avoid, like hyphens.
CHECK AVAILABILITY
Of course, when you’re trying to come up with a business name or a brand you’ve longed for this far, you might want to come up with something that is available and fresh. Originality is key. It’s good that you are in no way close to comparison to something with the same name or worse, same name with the same line. Before falling in love with a specific name, check everything out. Research is everything.
VERSATILITY
In order for a business to grow, you should be able to make it grand and expand into something where it can reach a variety of audience depending on their particular interests. You won’t be forever sticking on some item that is there but with innovations, your name should cover and match future brand products you’ll be able to release in time. Choose a name that allows the diversification of services.
BE MINDFUL
When coming up with a brand name or a unique brand name, we can’t help but have counterparts of names and meanings outside the Philippines. To further avoid conflicts, we should be mindful about foreign implications most especially if you’re planning to sell your products globally, make sure that the impression you’ll be leaving, won’t affect other countries’ culture and tradition. Same goes here in the Philippines—it should not degrade and affect others’ traditions.
TRIAL AND ERROR
Try your name out and test it out on the market. You can put here all the forces in al your plans to make your brand name stand out. If it’s cosmetics, do not expect it to easily blow up like Colourette, Ever Bilena, or Happy Skin. It doesn’t automatically have to be “BIG” at the moment—it just has to be something worth remembering. With you testing out your name in the market may look like it’s critical, yes it would be but the assurance of you getting it to succeed is on a hundred percent.
