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This Rookie Girl Group Wants A Refreshing Take On K-pop With ‘Love Dive’ Music Video

Not so long ago when this South Korean girl group ‘IVE’ made their name onstage when they had their big debut and now they’re welcoming 2022 with a comeback album.

This rising K-pop girl group’s mindset is to always bring fresh wind into the Korean Entertainment Industry.

They just prove that they made a strong impression with their debut single last December 2021 titled ‘Eleven’, which has amassed over 100 million views on YouTube. It became such a big hit in Korea and abroad, setting a record for the most first-week debut album sales by a K-pop girl group.

During a media showcase held a few hours before the release of its second single album, the six-piece group from Starship Entertainment was confident that the new release would not disappoint fans of the debut album.

Everyone’s excited when ‘Love Dive’ was released. The colors really define the millennial trend but not sacrificing the traditional trend mostly adapted from some k-idols in the industry. The title track is a modern pop song with an addictive chorus and percussion.

According to IVE member Won-young, they want their listeners to relate. “The song is about how people feel when they fall in love. It encourages you to jump into love if you have the courage to do so.” She said in interview.

All members have a different refreshing perspective with the theme of this track. All of it are related to something cool, energizing, and at the same time very lively.

For all that we know, IVE is led by former IZ*ONE‘s An Yu-jin, and is completed by fellow ex-IZ*ONE member Jang Won-young along with Gaeul, Liz, Rei, and Leeseo. They are the third girl group to debut under Starship Entertainment after SISTAR and WJSN.

Watch ‘Love Dive’ music video here: 

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