Co-branding is a brand partnership type that involves two or more brands collaborating on a new product or service. It can be done by using logos, brand colors and intellectual property to create brand awareness for all the brands involved in the co-branding campaign.
Brand partnerships are one of the best ways to achieve revenue growth.
Here are some great examples of brands that established successful collaborations:
1. Marvel X Pandora
Pandora has released a unisex jewelry collection inspired by superheroes from the Marvel Cinematic Universe. The collection includes 11 handmade pieces, such as a bracelet, ring, necklace, and charms representing Black Widow, Iron Man, Captain America’s shield and other iconic Avengers symbols.
2. Lego X Stranger Things
Award-winning Netflix Show Stranger Things have teamed up with Lego. Fans can play with 2,287 pieces and 8 Minifigures. The set includes Lego versions of the show’s characters, locations, and vehicles. With Lego x Stranger Things, you can build your own version of the Upside Down and relive your favorite moments from the show.
3. Smeg X Disney
Smeg has had a few successful co-branding partnerships in the past few years. One of their best examples has to be the limited-edition fridge they collaborated on with Disney. The co-branding campaign included Disney licensing one of their most beloved cartoon characters – Mickey Mouse – to Smeg so that it could be branded on fridges and sold to cartoon and Disney fans. This came about as a result of Disney celebrating Mickey Mouse’s 90th birthday.
4. IKEA X Asus
A piece of gaming furniture? Totally lit. The collection, called ROG (Republic of Gamers), includes a range of furniture, home accessories, and electronics that combine the best of both brands.
According to the creators, the furniture is ergonomically optimized for gaming, with built-in cable management and plenty of space for monitors, keyboards, and other gaming gear.
5. GoPro X Red Bull
Brands that are exactly a match made in heaven? These two got you. Both companies are all about extreme sports and adventure, so teaming up was a natural step. The partnership has resulted in some incredible content, with GoPro cameras capturing amazing footage of athletes performing death-defying stunts.
The GoPro x Red Bull collaboration has produced some truly jaw-dropping videos. And it’s not just athletes who benefit from the partnership – viewers are getting a close look at some of the most extreme sports in the world.
6. Nike X Hello Kitty
All swag ang cuteness in one go. Nike and Hello Kitty have teamed up for a collection including t-shirts, pants and hoodies, all emblazoned with the Hello Kitty logo. In recent years Hello Kitty has been embraced by the fashion world, appearing on everything from shoes to handbags. That’s because the iconic Japanese character has many fans among children and adults.
7. Uber X Spotify
Spotify and Uber teamed up to provide customers with an even better experience during a car ride. Customers with premium Spotify accounts can integrate the app with Uber and listen to their favorite tunes streamed directly from Spotify. This is a great way for both brands to get more exposure and to offer customers an even more enjoyable experience
