Adidas Originals unveils a limited collection of blockchain-based virtual wearables, released as non-fungible tokens or NFTs and the site is also visualizing a range of 3D Adidas clothing avatars.
It has been one year since Adidas first embarked on its journey Into the Metaverse in December 2021 – when the brand launched its initial Web3 pledge and issued 30,000 licensed Adidas Originals NFTs.
Adidas typically only produced tangible products for physical wear. With this collection, the brand has now evolved with the digital era to tie its past with the future and merge the virtual and physical together with 16 outfits designed to be worn by online avatars.
Erika Wykes-Sneyd, Vice President of Adidas Global Marketing, said in a statement:
“We’re laying down a marker in this new age of originality – one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore.”
Each piece of the drop is interoperable with other identity-based projects, PFP NFT collections, and virtual worlds. Holders will be able to utilize Adidas’s new PFP dressing tool to flex their fresh three-stripe outfits on numerous PFP avatars and in a variety of metaverses.
“I love the opportunity this collection represents for our most engaged community of holders. Every capsule holder has a choice at launch – burn and express their virtual identity with adidas’ first Virtual Gear collection, or list and allow others to join this community. With our community and creator ecosystem at the core, adidas will explore every viable utility, platform, and experience within Web3 to unlock new wearables, with a focus on tangible value and immutable utility for our community members.” She continued.
Although challenged by the nature of business today, Adidas has truly leaned into Web3’s community-centric mentality while continuing to innovate and collaborate, like it has for more than 73 years.
In other Web3 news, DressX is now housing a new generation of users who prefer online self-expression.
