JTBC’s new drama is the new talk of the town—whether in terms of South Korean fans and to their global fans.
‘Reborn Rich’ is a new fantasy drama starring Song Joong Ki as Yoon Hyun Woo, a loyal secretary to a chaebol family. When he dies after being framed for embezzlement by the very family that he had faithfully served, he is reborn as the family’s youngest son Jin Do Joon, and he plots to take over the company out of revenge.
And for the record, this is Song Joong Ki we’re talking about—one of the sought after Korean actor in his generation.
According to Nielsen Korea, the first episode of ‘Reborn Rich’ scored an average nationwide rating of 6.1 percent, setting a new JTBC record for the highest drama premiere ratings of 2022.
‘Reborn Rich’ also achieved the second-highest premiere ratings of any drama in JTBC history, bested only by the 2020 ratings juggernaut ‘The World of the Married’ (which premiered to a nationwide average of 6.3 percent two years ago).
FUN FACT: Most K-dramas air two episodes a week, Reborn Rich will be on three times, every Friday to Sunday. That may sound like a lot, but if the start is anything to go by, viewers will be counting down the hours till each weekend all the way to Christmas.
‘Reborn Rich’ is streaming on Viu and Disney+.
