If you’re in search of the most authentic brand of milk tea, what brand name comes to mind?

This present era has offered us with a lot of choices when it comes to milk tea because people and businesses have been developing them. We can’t seem to find the perfect one that we can get in our systems. And that leads us into looking for the best, most suitable authentic milk tea brand where we can get our taste buds game on.

Screaming in the perfect colors of purple and white, XS Multimedia (XSM) is currently working on a campaign with Baa Baa Thai Tea.

Baa Baa Thai Tea is a fruit and milk tea shop that gives the authentic Thai flavor which makes them the number 1 Thai milk tea in the Philippines.

Stirring up Baa Baa Thai Tea’s brand in ways XSM can only think of 

2023 is filled with goals that’s why Baa Baa Thai Tea wants to push their brand and develop a cohesive communication strategy to strengthen its branding through good marketing and social media presence. And right on the hook, XSM is here to help them achieve what is best for this year’s goals.

Moving onwards, the agency comes up with an idea to carry out the brand’s objectives in appealing authenticity, personality, uniqueness, relatable experiences, and entertainment to both millennials and Gen-Z consumers.

Crazy is the Baa Baa way

Fun fact: Baa Baa Thai Tea sources premium real tea leaves from Thailand and uses traditional pulling methods to make the tea. So, to give you the full experience of drinking Thai tea without going to Thailand, you know you’ll have Baa Baa. In one roll, Baa Baa Thai Tea makes everything fun by letting customers customize their drink the way they want it.

Another fun fact: The word “Baa” is a Thai word which means “crazy”. Filipino customers are in dire need and crazy for milk and fruit tea because it has always been a habit getting one with either friends or family. Baa Baa Thai Tea’s mission and goal is to spark happiness even in the simplest moments with every sip.

XSM is bringing Baa Baa Thai Tea’s social media content up a crazy level. The idea is to bring people together for a “crazy good” authentic tea and that’s what XSM is trying to connect. The agency came up with #BrutallyCreative contents, ideas, and strategies which reflect the brand’s origin, name, and purpose—Welcome The Crazy To Spark Happiness.

XSM carefully crafted the thought of making this campaign truly authentic and at the same time very playful. The end goal is to have the customers unleash the realness and embrace their crazy through the products and inspiration of Baa Baa Thai Tea. #BeVeryVeryYou.

Offering The Baa Baa experience for everyone

Aside from the genuineness, the Baa Baa experience is also defined as fulfilling in many aspects; people crazy about passion, crazy about being free, crazy to the norms in the humblest ways, and crazy to start a different approach in life. The Baa Baa experience is tapping the market who are extremely true to themselves, for the people who are innately crazy and choose to celebrate it. This campaign and experience reflect on how well it embraces its origin of crazy good and authentic milk tea– inspiring the market to #BeVeryVeryYou.

XSM is also in-charge in handling, posting, and boosting both their Facebook and Instagram pages. This #BrutallyCreative and on-going digital campaign is an epitome of authenticity and artistry combined in which XSM grows and believes in. And with that, the agency once again has set its bar high catering to the needs that match the consumer’s impressive taste in everything.

With its 50 branches nationwide, Baa Baa Thai Tea continues to bring authentic Thai teas as they expand their business with 2 of their newest branches in Kaingin Road, Quezon City and SM Cabanatuan in Nueva Ecija.

You can also check their Facebook and Instagram page for more updates.