Like, what do you usually do on TikTok for longer hours aside from exploring your FYP?
TikTok has gained its popularity not limiting to a particular age group because everyone is included. The social media platform continues to bring more features for its audiences as it launched a new avenue for online shopping where its products can be added to users’ shopping carts through product anchors that are embedded into the videos and livestreams.
What makes it different from other retail platform is that, sellers give you a particular product based from your needs depending on your page. Plus, it’s a lot cheaper.
If you’re going to compare it with Facebook and Shopee live, it’s a guarantee that you’ll be getting a minimal competitor to the products you want to purchase.
TikTok Shop products can be purchased through product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant’s TikTok page, making it easy for users to be entertained and yet shop at the same time.
It also aims to open up more business opportunities not only for brands, but also for small- to medium-sized enterprises. It gives a fresh new shopping experience for users and opportunities for local content creators alike.
One of the first PH TikTok Shop brands was Colourette, a proudly-Filipina beauty brand.
Founder & CEO of Colourette Cosmetics Nina Ellaine Dizon-Cabrera (who has over 1.7 million followers on TikTok) mentioned: “eCommerce is all about evolution and agility. Onboarding with TikTok Shop is a new opportunity for Colourette to tap into. In the first 15 days of doing TikTok Shop, we were able to hit 900% of our initial sales target. We look forward to growing more with this new livestream selling platform in the years to come.”
Aside from Ms. Nina, celebrities and top content creators also joined the very first sale. Actress Glaiza De Castro, TV host Macoy Dubs, and top creator Alfea, did key live sessions and short video posts via TikTok Shop.
TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform. Merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one per cent to payment service partners.
